Hotel & Restaurant Am Alten Rhin
ONLINE BOOKING STRATEGY
We developed and implemented a strategy for optimizing online hotel bookings with a focus on direct bookings. Our efforts have increased direct bookings on our website by 32%.
32% growth in direct bookings in 2021
WEBSITE DEVELOPMENT
We developed a new website for this client using WIX (CMS). This new website has extremely improved the user experience and empowered the hotel staff to easily communicate online with guests. Guests are now able to make reservations or directly communicate to the front desk effortlessly.
SEARCH ENGINE OPTIMIZATION
All optimized content has improved search-ability both in German and English. This small boutique hotel has enjoyed the recognition that it deserves with record breaking bookings and sold out reservation books.
ONLINE TRAVEL AGENCIES (OTAs) AND META SEARCH MANAGEMENT
We worked together closely with the owners to develop a strategy to optimize the direct booking opportunity in unity with the OTAs. Our constant profile optimizations with the OTA’s, massively increased the share of regular hotel bookings in the market. We continue to increase the bookings across all OTA’s and METAs such as booking.com, expedia.com, google hotel, trivago, and trip advisor.
Our well rounded META strategy helped to increase the booking volume via the website directly.
CONTENT TRANSLATION
As native German and English speakers, we translate all content and capture the language nuances that make the text more enjoyable to read.
CONTENT MANAGEMENT & DEVELOPMENT
We actively update and develop content for the website to continue engaging loyal and new guests. The guest awareness of this small boutique hotel has been improved, increasing hotel bookings and interaction.
SOCIAL MEDIA MANAGEMENT
We maintain a regular weekly posting schedule that keeps the both loyal and new customers interested and engaged.
